The music video for the song held the record for most-viewed video on YouTube, with over 3 billion views, up until 2017. K-Pop noticeably broke into the American market in 2012, with PSY’s international hit, “Gangam Style.” The song topped the charts around the world, reaching #2 on Billboard’s Hot 100 in the United States. Pop-culture has become the currency in which Korea has built themselves up over the past twenty years – beginning with a GDP per capita less than Ghana and now rising to be the twelfth largest economy in the world. Whereas other countries, like American, use hard power – like their military – to become influential on the international playing field, Korea is the leading country in their use and building of soft power – their major export now being their culture, entertainment, and media. “It refers to the intangible power a country wields through its image, rather than through hard force,” explains the business site, Martinroll. It was these factors, in combination, that helped Korea build itself politically using “soft power.” “Soft power” is a term coined by Joseph Nye, a Harvard political scientist, in the 1990s. In the early 2000’s K-Drama took off when Dae Jang Geum, a show about an orphaned cook who eventually became the king’s first female physician, was so popular in Korea it was exported to 87 other countries and broadened the world’ interest in Korean culture, cuisine, and history. A few years later the three Korean music labels that now run the $5 billion industry, were formed: SM, YG, and JYP. They got the lowest votes of the show, but their song blew-up and changed the course of Korean music. The Korean Wave began in the 1990’s when the Korean government lifted its travel ban – allowing international influence -, revoked it censorship laws, and had to restructure its economy.Īround the same time, Seo Taiji and Boys, arguably the first-ever K-Pop boy group, appeared on a competition show and, for the first time ever, performed music with Western-style and ideals. This rise in popularity for Korean media and culture has an official term: “Hallyu.” “Hallyu” is a Chinese term that literally translates as “Korean wave,” which has become the English vernacular for this cultural spike. Their mindset's different and they’re culture is given over through these forms of media.” The music style, already, the conventions of the sentence structure, is different, it sounds different, it looks different and the execution of what they do is different. “I think, one of the main reasons why the western consumer is drawn to Korean or Asian media is because it’s not more of the same,” says Nava Neugroschl, a college student and 7+ year fan of both K-Pop and K-Drama, “They’re coming from a very different cultural background, so while some of the tropes do seem the same on paper, they’re executed very differently, even just for – let’s say for a K-Drama, the setting of the city that they’re in, it looks different, already that draws some people in. But in this time of entertainment monotony, something stark and new has arisen – much to the confusion of those who aren’t fans – the international popularity of K-Pop and K-Dramas. TV is dark, sexual, and pandering for viewers. Music all has similar sounds with similar messages. If (typeof(self.innerWidth)='number' & self.A common complaint in media today is that everything seems like more of the same. STEP 1: Copy and paste the code below so that it sits between the and tags at the top of your web-page:Įlse if (herzs>minisize+2 & Math.random()0) sw_min= Opera version 7 and above (including Opera mobile). This script has been tested on and shown to work with the following browsers:
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